TRAX - The Ultimate Performance Car Event 2024
posted 3rd September 2024
It's a Culture
Trax at Silverstone is one of the UK's premier automotive events, celebrating car culture and performance. Held at the iconic Silverstone Circuit, this annual gathering attracts car enthusiasts, tuners, and motorsport fans from across the nation. Featuring a vibrant mix of car displays, live demonstrations, and thrilling track action, Trax offers an immersive experience for anyone passionate about cars.
Popin Graphics were proud to attend the event this September with 3M and Fast Car. As part of the Fast Car stand, alongside our partners at 3M, we showcased our passion for automotive aesthetics and protection through live demonstrations of wrap and paint protection film technologies.
Getting Hands On
Popin were running a 'Try It Yourself' panel. This interactive experience allowed participants to get hands-on with the vinyl, testing its conformability and performance for themselves. With small sections of vinyl, we encouraged participants to cleanly apply small pieces of vinyl on areas of differing complexities, providing a fun and educational way to appreciate the quality of 3M's materials.
Participants were eager to roll up their sleeves and dive into the process, gaining a newfound respect for the craftsmanship involved in vehicle wrapping. To thank our enthusiastic participants, we offered exclusive goodie bags filled with promotional items and such as air fresheners, wireless chargers and more ensuring that everyone left with a piece of the Popin Graphics experience.
Wrapping and Protecting Demos with 3M
The heart of our collective presence at Trax was undoubtedly the live demonstrations, where visitors could witness firsthand the artistry and precision that goes into applying wraps and paint protection film on different vehicles. 3M's skilled team showcased a variety of techniques, illustrating how these products not only enhance the look of a vehicle but also safeguard it from scratches, chips, and UV damage.
Being part of the Trax event was not just about showcasing our products; it was about connecting with fellow car enthusiasts. We exchanged ideas, gathered feedback, and shared our love for all things automotive. The camaraderie among the attendees and exhibitors alike made the experience truly memorable.
